At a flea market, many retail vendors sell a range of products at discount prices in plain surroundings. It is rooted in the centuries-old tradition of street selling-- shoppers touch and sample items and haggle over prices. Vendors used to sell only antiques, bric-a-brac, and assorted used merchandise. Today, they also frequently sell new goods, such as clothing, cosmetics, watches, consumer electronics, house wares, and gift items. Many flea markets are located in nontraditional sites such as racetracks, stadiums, and arenas. Some are at sites abandoned by other retailers. Typically, vendors rent space. A flea market might rent individual spaces for $30 to $100 or more per day, depending on location. Some flea markets impose a parking fee or admission charge for shoppers. Most flea markets do not have pos equipment now.
There are a few hundred major U.S. flea markets, but overall sales data are not available. The credibility of permanent flea markets, consumer interest in bargaining, the broader product mix, the availability of brand-name goods, and the low prices all contribute to the formats appeal. The Rose Bowl Flea Market has 2,000 vendors and attracts 20,000 shoppers a day: